I have spoken to many home inventory business owners who don’t understand why they aren’t getting any business, and are calling me to ask for help. Though we are under contract with our Licensees and are limited to what we can share about our processes and procedures, I can give them general advice.
Often, the conversation goes something like this:
Them: I need some help with my business.
Me: What is the specific issue?
Them: I’m not getting any business.
Me: What is your domain name; I’ll take a look at your website.
Them: I don’t have a website. I don’t need one because I joined the (name of an organization), and they have me listed on their site.
Me: Do you have your own page that gives details about your company, with your own domain extension? Do they promote you frequently? Do they help direct people to your listing?
Them: No, just my company name and phone number. But people go to their site all the time. They have a high traffic rate!
Me: Are the people who visit their site looking for a home inventory business, or are they visiting that site for other reasons?
Lost in the crowd
When you are listed on someone else’s website, that’s a bonus. However, it should certainly not be the only web presence. Having your own website gives you your own identity. You won’t be competing with all the other companies and all the other information on Chamber, Better Business Bureau, and Association sites. A combination of both is great because you’re given additional opportunities for exposure. You have credible back links. You have achieved credibility by being associated with them. But you must have your own site. You need to have your own identity. If nothing else, it shows that you are serious about being in business.
A website tells them who you are
This is why we provide a website with our business package and license agreement for the asset inventory industry. It is essential to build a reputation about your company. It is that important to have others learn about you business, your expertise, and your professionalism. No one can tell people who you are and what you do better than you can.
A listing on another company or association website should not be your only web presence. The plus for this extra exposure is that you’ll be seen as a credible company, based on the association and their reputation. You’ll have valuable back links. Other members will be inclined to do business with you or refer you, based on your membership with them. But as your only web presence? No. You’ll be lost in the crowd. Use these back links to direct people to your website where they can learn more about you.